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HomeMIT ESD.57 Technology-based Business Transformation, Fall 2007(Select Lectures)9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy
9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy
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10. Organization and cultural issues - building and managing a virtual organization
The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy