Name: Lecture 20: Ad Auctions
Uploaded: 2026-05-18T16:01:37Z
Duration: 1 h 16 min 4 s
Description: Ian Ball begins this lecture by reviewing revenue equivalence and then transitions to talking about keyword search auctions, like Google ads.

1:16:04

Ian Ball begins this lecture by reviewing revenue equivalence and then transitions to talking about keyword search auctions, like Google ads.