Strategic Communication

Summary

This video describes the key elements of strategic communication. Students watch and evaluate three segments of an MIT student presentation that exemplifies these key elements. Interviews conducted with the presenters illuminate the process they used and the considerations that influenced the development of their message.

Learning Objectives

After watching this video students will be able to:

• Analyze the audience, context, and purpose of a presentation.
• Convey their own credibility.
• Decide on content, structure, channel, and style.
• Evaluate their own and other’s messages for sound arguments and effective strategy.

Funding provided by the Singapore University of Technology and Design (SUTD)

Developed by the Teaching and Learning Laboratory (TLL) at MIT for SUTD

MIT © 2012