
AI and Entrepreneurship
Learn how AI is reshaping entrepreneurship, and how founders can use it to build faster, leaner, and more ambitious companies.

Course Information
Certificate Track
About this Course
Discover how artificial intelligence (AI) is changing what it means to start and grow a business. In this course, you'll explore a new kind of company called the AI-Driven Enterprise (AIDE)—a venture that combines the speed and efficiency of a small business with the big-picture ambition of a high-growth startup. You'll walk through every stage of building a company, from early idea to scaling up, and see how AI can reduce the time, cost, and risk at each step.
The course also tackles the human side of leading in an AI-powered world. You'll build a framework for staying resilient and creative as an entrepreneur—learning how to balance what AI does well with the forward-thinking judgment that only humans can provide.
AI and Entrepreneurship is one of the industry-specific courses in Universal AI, a self-paced program designed to help you go from beginner to AI authority—no coding or technical skills required.
What you'll learn
- Understand what makes an AI-Driven Enterprise different from a traditional small business or a typical high-growth startup
- Learn how AI can be applied at every stage of building a company, from validating an idea to scaling a team and product
- Explore how to manage the uneven and rapidly shifting capabilities of AI tools without losing strategic focus
- Build the leadership mindset needed to thrive in a fast-moving, AI-powered environment by balancing machine efficiency with human creativity
How you'll learn
Real-World LearningLearn from MIT faculty and experts who ground their teaching in real-world cases rather than mathematical models, making the material approachable for all.
Learn On DemandAccess all course content online with complete flexibility to study at your own pace.
AI-Enabled SupportDeepen your understanding of the course material and get help on assignments from AskTIM, the AI assistant built by MIT researchers.
Stackable CredentialsEarn an MIT Open Learning certificate at each milestone—module, course, and program—demonstrating your AI expertise. Available in paid courses only.
Meet your instructors
Bill Aulet
Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship and Professor of the Practice at the MIT Sloan School of Management.
He is changing the way entrepreneurship is understood, taught, and practiced around the world. Bill is an award-winning educator and author whose current work is built off the foundation of his 25-year successful business career first at IBM and then as a three-time serial entrepreneur. During this time, he directly raised over a hundred million dollars and, more importantly, created hundreds of millions of dollars of shareholder value through his companies. Since 2009, he has been responsible for leading the development of entrepreneurship education across MIT at the Martin Trust Center. Bill's first book, Disciplined Entrepreneurship, released in August 2013, has been translated into over 18 languages and has been the content for three online edX courses which have been taken by hundreds of thousands of people in 199 different countries. The accompanying follow-on book, Disciplined Entrepreneurship Workbook, was released in April 2017. Bill has widely published in in places such as theWall Street Journal, TechCrunch, the Boston Globe, the Sloan Management Review, the Kauffman Foundation, Entrepreneur Magazine, MIT Sloan Experts and more. He has been a featured speaker on shows such as CNBC’s Squawk Box, BBC News, Bloomberg News as well as at events and conferences around the world.
He has degrees from Harvard and MIT, and is a board member of MITEK Systems (NASDAQ: MITK) andXL Fleet. (Private). He is also a Visiting Professor at University of Strathclyde (Scotland). On July 1, 2017, Bill was named a Professor of the Practice at MIT Sloan, the first at the school in the area of entrepreneurship since Alex d’Arbeloff held that title in 2003. For his efforts, Bill has earned external recognition as well including Boston 50 on Fire, 2017 Favorite MBA Professors from Poets and Quants, and 2018 Nannerl Keohane Distinguished Visiting Professorship at the University of North Carolina at Chapel Hill and Duke University