Marketing

Adaptive Markets: Financial Market Dynamics and Human Behavior

10. Organization and cultural issues - building and managing a virtual organization

Marketing Management: Analytics, Frameworks, and Applications

Negotiation for Executives

4. Strategy formulation - key internal factors

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

Marketing Management

9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy

How to Develop "Breakthrough" Products and Services

5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews

MIT Economist Andrew W. Lo on Finance, AI, and Human Behavior

Technology Strategy

Technology-based Business Transformation

Technology Strategy for System Design and Management

Strategic Marketing Measurement

3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet

Listening to the Customer

Persuading with Data

Managing Innovation and Entrepreneurship

Entrepreneurial Sales